Social Media Resource Centre

Customers will also need to understand how they can use the 6 HEROS OF SOCIAL MEDIA MARKETING to help them employ SOCIAL MEDIA to attract, entice, educate and sell; thereby DOUBLING THEIR PROFITS:

• Never Say Die Guy: He never gives up and works hard to get more and more visitors, casting the net far and wide to catch more visitors to the website.
• The Sweet Talker: He often takes over from the Never Say Die Guy and creates buzz by being friendly to strangers or new people who browse the website; with the hope of converting them to visitors.
• The Usher: He often takes over from The Sweet Talker and then makes visitors feel welcome; answering questions that visitors may have about the Product or Service. He is like the usher that shows you to your seat at a cinema before the movie starts!
• The Show Master: He often takes over from The Usher and acts as an official tour guide, pointing visitors to the right place for certain type of information. He acts exactly like a Shopping Directory.
• Miss Fatal Attraction: She often takes over from The Show Master; guides and advises visitors what they got to do next, after they show significant interest in the Product or Service.
• The Testimonial Guru: He goes around compiling testimonials from satisfied customers and then showcases them for strangers and new visitors to see.