HBH Group of Companies – Website Development

by admin on October 26, 2007

THE CHALLENGE

HBH Group Pte Ltd was established in 1985. We were called to revamp their existing website that they have for HBH Group and HBH Singapore as well as HBH Marine. They also wanted us to design a self-administration for HBH Marine as well as a feature where companies can place a purchase order (PO) to them via the HBH Marine website, somewhat like a B2B Website.

THE SOLUTION

We held several user focus group discussions to determine their business operations as well as the functions that they required and suggested that they develop a main HBH Group website that contains an overview of the other affliate companies like HBH Singapore and HBH Marine.

For HBH Group
Project Scope: Consulting, Web site design & development consisting image enhancement, research, graphics, content creation, basic copywriting, navigation enhancement and site optimisation.

For HBH Marine
Project Scope: Consulting, Web site design & development consisting image enhancement, research, graphics, content creation, basic copywriting, navigation enhancement and site optimisation. Analysis, Database design, content management and B2B shopping cart

Tagged as: Engineering, Marine-related

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How can you use the 6 HEROS OF SOCIAL MEDIA MARKETING for your business?
Customers will also need to understand how they can use the 6 HEROS OF SOCIAL MEDIA MARKETING to help them employ SOCIAL MEDIA to attract, entice, educate and sell; thereby DOUBLING THEIR PROFITS:
- Never Say Die Guy: He never gives up and works hard to get more and more visitors, casting the net far and wide to catch more visitors to the website.
- The Sweet Talker: He often takes over from the Never Say Die Guy and creates buzz by being friendly to strangers or new people who browse the website; with the hope of converting them to visitors.
- The Usher: He often takes over from The Sweet Talker and then makes visitors feel welcome; answering questions that visitors may have about the Product or Service. He is like the usher that shows you to your seat at a cinema before the movie starts!
- The Show Master: He often takes over from The Usher and acts as an official tour guide, pointing visitors to the right place for certain type of information. He acts exactly like a Shopping Directory.
- Miss Fatal Attraction: She often takes over from The Show Master; guides and advises visitors what they got to do next, after they show significant interest in the Product or Service.
- The Testimonial Guru: He goes around compiling testimonials from satisfied customers and then showcases them for strangers and new visitors to see.

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HBH Group of Companies – Website Development

How can you use the 6 HEROS OF SOCIAL MEDIA MARKETING for your business?