Great Knowledge Enterprises was awarded the project to develop Crocs website for Crocs Singapore and Crocs Australia when Crocs started its operations in Singapore. At that point in time Crocs (US) was in the midst of revamping their old website as shown below:
THE CHALLENGE
For these 2 websites, we took design lead and work closely with the marketing staff from Crocs USA as well as their design agency, often communicating via Skype for the coordination of the design specifications for the project. Crocs Singapore and Crocs Australia website is to take lead from Crocs US website for consistent branding purposes. The requirement was to have a uniform design with Crocs USA as well as Shopping Cart functions as well as a shoe configurator in which the website visitor can choose the color of the shoe and visualise before purchasing. Order recieved from Crocs Australia was also to be centralised in one order processing unit so that Crocs Singapore staff can process orders for both countries.
